Coors Light 10,000 Lakes of Cold Refreshment IWG

Difficulty Level : Moderate ( 2 out of 5 ) Here’s a reason for people of Minnesota to rejoice! Coors Light has launched a super-cool Promotion exclusively for residents of Minnesota. This 12 week-long promotion is giving them a chance to win a 7 day Getaway and summer themed prizes by simply playing a fun & engaging Instant Win scratch-off game. What’s more, they’re giving away 105 instant win prizes (3-way lounger, beach towels, and sunglasses) to lucky winners!

Eligibility: Participants must be at least 21 years old at the time of entry.

There are two ways to play the Instant Win Game:

A) Text Message: Type the keyword “10KLAKES” and send it to 73255. You’ll receive a follow-up message asking you to provide your 5-digit zip code and the date of birth. Provide the requested information to receive a text message with a website link to the Game. Now, click on the click to open the site in your mobile browser and simply follow the on-screen instructions to play the game.

B) Online: Visit www.10KLakes.coorslight.com, enter your birth date & zip code, and click on the Submit button. Thereafter, complete and submit the online registration form by providing the information requested by the Sponsor. Now follow the on-screen instructions to play the Game. Upon completing a game play, you’ll receive a notification on the screen indicating whether you’re a potential Game Prize winner or not.

Regardless of the method you choose, you can access only one Game Play per day during the entire Promotion Period.

How To Become A Qualifier In The Sweepstakes: There are three different ways to be randomly selected as a “Qualifier” to be entered into the Sweepstakes Random Drawing for a chance to win the grand prize:

A) Random Drawing for Qualifiers from Game Plays (forty selected qualifiers): Upon completion of a Game Play, a participant will automatically receive one entry into the Qualifier sweepstakes. A random drawing will be held on or about 28th of July, 2014 to select 40 potential Qualifiers from among all eligible Game Play entries received during the Promotion Period.

B) On-site Radio Events (five Qualifiers per Event): Participants are required to attend one of eight on-site 102.1 FM KEEY-FM radio events (for dates and locations please visit the KEEY-FM website). At the event, the entrant must complete the Sweepstakes entry form while the supplies last, and deposit into the indicated receptacle. The event staff will conduct a random drawing to select five potential Qualifiers from all eligible entry forms submitted at the event.

C) On-Air Radio Call-In (ten selected qualifiers): Throughout the Promotion Period, an on-air notification for Qualifiers will be broadcast on 102.1 FM KEEY-FM at previously unannounced times and dates. There will be a total of ten on-air notifications for Qualifiers. The individual whose call is selected in the on-air notification will be considered as a potential Qualifier.

A random drawing will be held on or about 15th of August, 2014 to select one potential grand prize winner from among all qualifiers.
The grand prize winner will receive a 7days/6 nights stay at a Minnesota Lake Resort for up to 6 people. The prize package will also include two wakeboards, a Coors Light Prize Pack including a beach towel, sunglasses, and a beverage wrap, 6 nights accommodation in a lake-side condo at a Minnesota Lake Resort (Sponsor-selected) and Sponsor-selected seasonal activities. (ARV of the grand prize: $10,000)

Instant Win Game Prizes

Twenty (20) 3-way lounger, including a cooler, chair, and speakers (ARV of each prize: $20)

Twenty-five (25) Beach Towels (ARV of each prize: $16)

Sixty (60) Sunglasses (ARV of each prize: $5)

The total ARV of all Game prizes is $1,100

Total ARV of all prizes available in the Promotion: $11,100