Hyped for Halftime Sweepstakes

Difficulty Level : Moderate ( 3 out of 5 ) For the third consecutive year, Pepsi is sponsoring the Super Bowl Halftime Show. So to back its sponsorship, the company has initiated the Hype Your Hometown Contest in which you could get a chance to see Katy Perry live at the Pepsi Super Bowl XLIX Halftime Show. All you have to do is just show Pepsi how hyped you are for halftime by uploading a photo or video.

Limit: The minimum age requirement for entering the contest is 19 in AL or NE and 18 years in the rest of the states. You are allowed to enter five 5 times per calendar day during the Submission Period.

To enter, go to pepsi.com/halftime and enter your e-mail address. Then, follow the on-screen instructions to register for the sweepstakes. If you have already entered once, then just submit your e-mail address and agree to the Official Rules.

After registration, upload a photograph or submit a video showing your excitement for the Super Bowl XLIX Halftime Show. You are required to enter a title and a brief description for the Photo or Video. You will automatically receive one entry into the Contest. You may (not required) post a Photo using Instagram or Twitter account and may upload a Video using Instagram account after registering on the Website.

All the accepted Submission will be displayed on the website along with the Entrant’s first name, last initial, Hometown and state. Voters can vote for their favorite Submission only once a day. The voting limit is 100 votes per day.

During the Judging Period, a panel of Judges will judge all the Submissions on the basis of: Originality and Creativity (30%), Embodiment of Pepsi Hyped for Halftime Campaign and Creative Assignment (30%) total Hometown participation (30%) and Public Voting (10%). The Hometown with the highest score will be the Winning Hometown.

After determining the Winning Hometown, a panel of Judges will again judge the Submissions from the Winning Hometown on the basis of Originality and Creativity (40%), Embodiment of Pepsi Hyped for Halftime Campaign and Creative Assignment (40%) and Public Voting (10%).

The 25 Entrants with the highest score will be the Grand Prize winners.

(25) Grand Prizes: A 5 days/4 nights trip for two to Phoenix, Arizona. The trip includes roundtrip coach class airfare, hotel accommodations, a town car ride between the hotel and the airport in Phoenix, $250 for travel expenses, a field pass to the Super Bowl XLIX Halftime Show in the University of Phoenix Stadium and $400 cash. (ARV: $5,050 each).

Winning Hometown Prize: The Sponsor may award the Winning Hometown, with one concert headlined by a musical artist. The concert may be held on or about January 18, 2015 and will be free to the public.