Doritos Crash the Super Bowl Contest: Win $1 Million Cash and Super Bowl Trip!

Do you watch the Super Bowl and think, "I could make a better commercial than that"? Well, this year, Doritos is daring you to prove it! Back by popular demand, the iconic Crash the Super Bowl contest is making a bold return, and Doritos is putting its Super Bowl spotlight in the hands of the fans.

Here’s your chance to create the next great ad that could steal the show at Super Bowl LIX! Whether you’re a fan, a critic, or a creative mastermind, Doritos wants to see if you’ve got what it takes to make an ad that’s stronger, funnier, and more unforgettable than anything they’ve done before. And it’s not just about bragging rights—the winner’s ad will air during the Super Bowl, and they’ll walk away with $1 million in their pocket!

Unleash your creativity, grab your camera, and show Doritos how it's done. The stakes have never been higher, and the world will be watching. So, are you ready to make Super Bowl history? Enter now for your shot at $1 million and the chance to see your commercial light up the Big Game!

Limit: One entry per day per person limited. Each entrant can get up to 10 entries during the promotion period. The minimum age limit to enter the contest is

How to Enter in Doritos Crash the Super Bowl contest:

Submission Period: 09/19/24 - 11/11/24

Visit doritoscrash.com and complete the registration form and submit your entry. If submitting a video, follow the on-screen instructions to provide a link to the unlisted YouTube video you created. The video must be exactly 30 seconds long and must not include any copyrighted material, except what is owned by you or provided by the Sponsor in the Toolkit.

Doritos Crash the Super Bowl Contest Judging:

Judging Period: 11/11/24 - 12/17/24

A Qualified panel of judges will select the top 25 submissions, which will be narrowed down to three finalists which will be voted on by fans in January.

Judging Criteria:

• Originality and Creativity – 40%
• Adherence to Creative Assignment – 30%
• Overall Appeal (to the general public) as a Doritos Super Bowl Ad – 30%

Doritos Crash the Super Bowl Contest Voting Period:

From 1/23/25 - 1/30/25 the 3 Finalists will be posted for Voting.

At the close of the Voting Period, the Finalist's Submission that receives the highest number of eligible Votes will be deemed the “Grand Prize Winner” and notified by email and/or phone. 

Doritos Crash the Super Bowl Contest Prizes:

One grand prize winner will win:

• $1,000,000 via ACH transfer
• A 3-day trip for two to Super Bowl LIX in New Orleans, LA (Feb. 7-10, 2025), including round-trip coach airfare, hotel accommodations, and two tickets to watch the game from the Doritos® suite on Feb. 9, 2025.

(ARV: $1,049,100)

Two Finalists Prize winners will win $20,000 check each.

22 Semi-Finalist Prize Winners will win $2000 cash each.