Burger King Million Dollar Whopper Contest: Win $1 Million Cash & Free Miami Trip

Sink your teeth into the Burger King Million Dollar Whopper Contest!

Craft your own mouthwatering masterpiece and compete for up to $1 Million in cash prizes! Plus, sizzle with excitement as you stand a chance to win a free trip for two to Miami! Let your burger creativity run wild in this ultimate recipe contest – it's your time to shine!

Don't miss out on the chance to make history with your burger brilliance! Enter now and fire up the grill for a shot at fame, fortune, and a taste of victory!

Limit

The eligible entrants should be 18 years (19 years in Alabama or Nebraska, and 21 in Mississippi), or older at the time of entry. There is a limit of 3 entries per person.

How to Enter Burger King Million Dollar Whopper Contest

Visit BK.com/mdw, accept the Contest Official Rules, and follow the instructions to create and submit your entry.

Step 1: Entrant is presented with a bun and first selects either a 100% Flame Grilled Beef patty or an Impossible™ patty for their Whopper Idea.

Step 2: Entrant must add at least 3, but no more than 8 “Toppings” in order to create a Contest Entry.

(a) Toppings must be edible food items

(b) Toppings must be written in English and there is a 25-character limitation on the Topping Name

(c) The Site will not allow Entrants to include:

• Non-edible/ non-food items(as recognized by Million Dollar Whopper AI Tool*);
• Peanuts and crustacean shellfish (i.e., “Prohibited Allergens”); and
• Beverages

(d) The Site will allow the Entrant to include any other edible food item as a Topping. However, Entrant should review the Toppings Guidelines section below for information concerning how the AI Tool will “sort” Toppings, Burger King’s assumptions about Toppings, and feasibility considerations that the Burger King Judging Panel will consider.

(e) The list of Toppings constitutes the Entrant’s Contest Entry. The order of the Toppings is not relevant to judging a Contest Entry.

Step 3: Once the Entrant has submitted and reviewed their Toppings, the Entrant will be prompted to register or log into their BK® Royal Perks account. Entrants may enroll and/or log into their BK® Royal Perks account by visiting bk.com/royalperks.

Toppings Guidelines: Entrants should select their Toppings with the following guidelines in mind-

(a) Topping must be an edible food item. Edible means that the item is safe and suitable for human consumption.

(b) Each Topping is understood to be a single edible food item, of a sufficient size and/or quantity to impart the taste and flavor associated with the Topping.

(c) A Topping does not have to be a single ingredient, but rather can be a mixture of ingredients which is typically treated as a single item. For example, salsa, marinara sauce, and pesto all include multiple ingredients but are treated and available for sale as a single food item.

(d) If the Topping comes in different varieties and/or flavors, the variety should be listed. For example, blue cheese, granny smith apple, and red onion.

(e) A Topping will be assumed to be in a food-safe state of preparation common to a hamburger-based sandwich from a typical Burger King restaurant. For example, a Topping that lists bacon will be assumed to be cooked; whereas onion will be assumed to be a raw, sliced onion, unless a preparation method is specified.

(f) If the intent is to use a Topping more than once, such as two slices of American cheese, the Entrant should list American cheese two times to reflect 2 separate Toppings.

(g) Entrant may include a name brand Topping as part of their Whopper Idea; however, if the Whopper Idea is selected as an MDW Contender, and Burger King is unable to obtain a trademark license to use or advertise a particular Topping, Burger King will substitute a generic version of the Topping for use in the Limited Time Offer Whopper® sandwiches.

(h) Each Topping will be “sorted” as set forth in Section 7 (a) (i) based on the words entered when submitting the Contest Entry. For example, the following ingredients will all be treated as different Toppings during the sorting process:

1. Tomato, Tomatoes, and Tomatoe (singular, plural and misspelled);
2. Aioli and Garlic Aioli (even though consumers likely use these terms interchangeably to mean the same thing);
3. Sauteed onions and grilled onions (even though preparation methods result in similar end product); and
4. Cheddar cheese and cheddar (even though consumers likely use these terms interchangeably to mean the same thing as it relates to a hamburger sandwich).

(i) Toppings will be judged based on the feasibility of using the Topping on a hamburger-based sandwich prepared in a Burger King restaurant. Accordingly, consider:

1. The availability and cost of the Topping;
2. Whether the Topping can be stored in a Burger King restaurant’s walk-in refrigerator and freezer;
3. Will the Topping need additional preparation and/or can it be purchased in the prepared state as listed in the Contest Entry? For example: (packaged) hummus, (frozen) fish sticks, (jarred) fried shallots, or (canned) artichoke hearts; and
4. If the Topping requires cooking or heating in a restaurant, can that be done with the Burger King Restaurant kitchen equipment/appliances (i.e., a broiler suitable for meat patties only, fryer, microwave (or similar heating device)?

Burger King Million Dollar Whopper Contest Winner Selection

Judging of Whopper Ideas and Selection of Finalists: The selection of Finalists will take place using the multi-step process set forth below:

Initial Computerized Sorting of Contest Entries: After the conclusion of the Contest Submission Period, a computer model to sort all Entries will be used based on the commonality (high frequency) of the Toppings included and the uniqueness (low frequency) of the Toppings included. The sorting of the Contest Entries will result in an array of Whopper Ideas where the Toppings range from the most common Toppings to the most unique Toppings. Within the array, the model will sort the Whopper Ideas into three “Groups” as follows:

(a) Whopper Ideas with most common Toppings;

(b) Whopper Ideas with the most unique Toppings, and

(c) Whopper Ideas with a relatively equal combination of common and unique Toppings.

Judging Panel Review: A panel of qualified judges with subject matter expertise will review the Groups of Whopper Ideas, and utilize the following criteria to select one Whopper Idea from each Group, each a MDW Contender:

Feasibility: The Feasibility score will be based on the operational ease and practicality of incorporating the Toppings contained in the Whopper Idea. Evaluation criteria include ingredient availability, sourcing, cost, and operational ease (i.e., preparation time, food storage requirements, compatibility with existing equipment, and compliance with food safety/public health regulations and standards). The Feasibility Score is worth 40%

Innovation: The Innovation score of the Whopper Idea is based on its culinary creativity (i.e., how well it captures authentic flavors and highlights specific culinary traditions with a new twist or combines Toppings in unexpected ways), its inventive taste profile, and visual appeal. The Innovation Score is worth 30%.

Popularity: The Popularity score is based on the expected appeal of the Whopper Idea to most Burger King Customers. The Popularity Score is worth 30%.

Burger King Million Dollar Whopper Contest Prizes

• 1 Grand Prize: The winner will receive $1,000,000 by ACH transfer to the winner’s bank.
• 1 Second Prize: The winner will receive $200,000 by ACH transfer to the winner’s bank.
• 1 Third Prize: The winner will receive $100,000 by ACH transfer to the winner’s bank.
• 3 Finalist Prizes: Each winner will receive a trip to Miami, FL to collaborate with the Burger King Culinary team to finalize a recipe for the Limited Time Offer Whopper® based on their Contest Entry, tentatively scheduled for May 2024. The trip package will include round trip, business-class air transportation for 2, to Miami, FL; 4 nights' accommodations at a luxury hotel; private helicopter tour over Miami; ground transportation to and from the destination airport and hotel; $1,500 spending money and a check for up to $5,200 intended to assist with any federal, state, or other tax obligations related to this prize (ARV: $17,300).